Client Needs:

PASS program is dedicated to going beyond simply teaching in order to help their students truely understand the concept of what they are learning. They wanted a logo that communicated that dedication.

Solution:

Using a magnifying glass as the focal point of this logo emphasises PASS Program's commitment to helping student find the concept in what they are learning. The clean and simple typography are designed to communicate an educational yet proffessional atmosphere.

Client Needs:

As a developer of international training software focused on the culture of specific regions around the globe, CultureQuest needed a logo that would compliment its name and immediately communicate it's global appeal.

Solution:

Taking advantage of the central location of the 'Q', we embedded a simple, graphic representation of the globe into it making it the focal point of the logo.

Since there were three very distinct product lines within CultureQuest, we accentuated the distinctions with the use of color and bold lettering spelling out 'Business', 'Mobility' and 'Insight'. Shortening the CultureQuest name to 'CQ' in these for each line incorporates the CultureQuest style in addition to creating easy to remember names.

Client Needs:

Balanced body Zone wanted an identity that gave the feeling of balance, nature and serenity.

Solution:

Combining the imagery of the classic ying yang symbol with the natural flowing form of a single leaf clearly displays a feeling of gentle nurturing and overall balance and wellness.

Client Needs:

Flair Lighting came to us just after changing their name in search of a unique identity, which they could use in all aspects of their marketing and product delivery.

Solution:

The name 'Flair' brings to mind fiery imagery as well as artistic creativity. We decided to use both ideas in the creation of this identity, using bright yellows and oranges in combination with the graceful curves and delicate fonts to accentuate the artistic quality of the products they sell.

The product sell sheets and packaging labels shown above reinforce the style of the logo with their own use of curves and bright colors.

Client Needs:

Concentric Consulting Inc. offers services ranging from real estate, to mortgages, to computers and business consulting. Given the wide range of services, they needed an identity that was strong, proffessional and identifyable without keying on any one specific industry.

Solution:

Working off of the circular concept of 'concentric', we designed a sleek and simple logo that is easy to identify yet broad enough to incorporate the many industries Concentric Consulting covers.

Client Needs:

While being in business for over 10 years, EPS had never developed a corporate identity of any kind and noticed that much of their competition were pushing their own identities in many legal publications. EPS wanted a simple and unique look that would stand out against the typical ‘courtroom’ feel of every other processing service.

Solution:

Considering Enterprise Processing Service is a long name, we decided to focus on the initials ‘EPS’, which many of their clients already referred to them as. Using those initials we created a simple look and feel with a more casual style that would be easily recognizable and could work well in any marketing medium.