Client Needs:

Drive Rite needed a brochure that would act as both a marketing tool as well as an educational one. In Drive Rite's business, 90% of selling their products depends on educating potential customers on what pier systems are and the benefits of using them over other building support methods.

Drive Rite came to ACF with needs for a slick presentation of their products complete with detailed illustrations and step by step images to help their clients understand their products and establish themselves as the best in their field.

Unfortunately, all Drive Rite had, was an image in their minds of what they hoped the catalog would become.

Solution:

ACF extensively consulted with Drive Rite to gain a clear understanding of not only what they imagined the catalog could be but also their goals for its use.

Using that information, we sketched out a rough version of the catalog displaying where certain illustrations should be placed and how the overall layout could deliver the best results.

Once the layout was established, we worked with Drive Rite on the technical aspects of their products and created three detailed illustrations for the brochure.

Finally, with the basic layout and illustrations completed, we produced the final version of the catalog, complete with complementary color schemes, high quality photos and the copy for the document.

With the item complete, ACF took care of all the printing and delivery details including the complete source files of all of the digital work that was completed.

It was a pleasure working with Drive Rite throughout this entire process and we look forward to a prosperous relationship in the future.

Client Needs:

In order to promote their soon to be completed Vacation Condominiums, Villas of San Marino needed an extensive display of what the residences and community consisted of.

Solution:

Using bold images and renderings from the resort quickly and effectivley displays both the quality and value of the Vacation Villas Resort. The catalog format helps to clearly show the amenities of the resort, features of the residences and benefits of the investment opportunity.

Client Needs:

WTI’s objective was to use their catalogs to draw interest to their international programs by mailing the catalogs direct to both current and prospective students alike, along with placing the catalog in highly visible places around the campuses in which they were located.

Solution:

Considering that much of their target market may not know what WTI offers, we spent considerable effort to design the covers of these catalog with strong visual elements and program titles not only prominently displayed, but display in an interesting and easy to read format. The interior of the catalogs were then designed to easily guide a student through the content, helping them find their area of interest easily.

Client Needs:

In coordination with the postcard advertising campaign (listed above), the World Trade Institute needed powerful design concepts to kick off their first online educational program catalogs. These catalogs would then be mailed to the same potential students who first received the teaser postcard.

Solution:

The postcards and catalogs were designed simultaneously to strengthen the identity of the programs with the intention that prospective clients would recognize the catalog styles from the postcards that were sent earlier. This effect was even more pronounced when put into effect because of the great deal of interest the postcards generated, making the catalogs a natural follow-up.

Client Needs:

Rather than a typical Annual Report, the New York State Police viewed their annual report as an opportunity to communicate with each division as well as with the community the many services they have provided in the preceding year.

Solution:

Using a design focused on imagery of the troops in action, the front and back covers communicate a story. The interior was then sectioned off by troops with each troop displaying the stories and pictures of the year prior.