Client Needs:

Berlitz is a reseller of CultureQuest products due to the natural association between learning the language of another country and learning its culture. They requested a point of sale brochure that could help their students understand the value of learning a country’s culture as well as its language.

Solution:

Co-branding the front cover of a tri-fold brochure, along with a tag line that focused on doing business successfully overseas, the brochure was designed to clearly and quickly explain the advantages that CultureQuest products would bring to the Berlitz client base.

A follow-up email was then sent to any student who expressed interest with further information about what the CultureQuest products offered and the advantages of purchasing the products through Berlitz.

Client Needs:

Villas of San Marino wanted to promote their townhomes to the local community of Tampa Bay.

Solution:

In conjunction with their website, this marketing campaign covered two popular sports venues in the Tampa Bay Area. First, a 1-panel brochure advertisement was placed in the Outback Pro-Am program which was handed out once per day during the week long event. Then a full page ad was placed in the New York Yankees Spring Training program displaying the same promotion in a larger format.

Client Needs:

Since their entire client base was currently in-class students, WTI decided that in coordination with the new online programs catalog (which you can view below). They wanted to send out a postcard advertising campaign targeting any current or prospective client who might be interested.

Solution:

Using the same design concepts as used for the catalogs we designed, we created two postcards, one for each of the two online programs, each with a tagline that captured the essence of what the program would be all about.

Client Needs:

As part of a marketing effort targeting newlyweds, Villas of San Marino requested a brochure that would capture the atmosphere and ambiance of three of the communities in which their town homes are being built.

Solution:

Using on site imagery in visually engaging collages created a sense of relaxation and luxury indicative of the communities they represent. The interior was designed as one full spread rather than 3 separate panels creating an artistic blend of imagery and text. The rear panel was reserved for contact information using bold colors and strong imagery.

Client Needs:

Shortly after becoming a reseller of Verilux Daylight Lamp products, they wanted a strong postcard campaign that would compliment the marketing material developed as a tool for the salespeople to use.

Solution:

Rather than creating a single postcard, we developed a series of postcards, each focusing on one aspect of the new Verilux product features. Each would be sent out to all prospective clients and over the course of 6 months every client would receive all four. A broader sell sheet that spoke in detail about the products was then given to the salespeople as a tool for direct sales.